Marketing Planner
Company: SPECTRUM
Location: Corpus Christi
Posted on: June 21, 2022
|
|
Job Description:
Spectrum Reach is looking for a dynamic Account Planner to
support our media market in San Antonio, TX. Spectrum Reach (
www.spectrumreach.com ) grows businesses of all sizes with custom,
multiscreen advertising solutions, backed by the power of TV, data,
innovation, community experts, and unforgettable creative. At
Spectrum Reach we offer a hybrid work arrangement for most roles.
What You Will Do The Account Planner is a strategic partner to
Account Executives. This position plays a key role in translating
customer advertising objectives into data driven and effective ad
schedules. This key team member is integral in helping the sales
team to maximize multiscreen solutions, which has a direct impact
on our ability to deliver and exceed on client---s marketing and
advertising expectations. This individual will have a passion for
marketing and advertising sales and will be closely aligned with
other sales team members and cross functional groups. This position
requires strong communication skills and strong attention to
detail, in a fast paced sales environment. Responsibilities
Proactively pulls information from Client Needs Analysis and works
with Account Executives to understand client marketing objectives.
Create effective data driven multi-screen advertising schedules for
all clients. Utilize Kantar, Polk, Nielsen, comScore, Set Top Box
data and other research metrics to make proposal recommendations.
Create presentations that can be delivered as complete solutions
achieving all client needs; partner with Marketing and Research
functions to pull information to tell the appropriate story to
clients. Maximize inventory usage to ensure proposal delivery.
Create an open honest communication line with all Account
Executives (May need to balance the competing needs of multiple
Account Executives at the same time). Be able to sell through the
rationale of each campaign recommendation for the Account Executive
to deliver to the client and be grounded in research and data to
achieve client objectives. Regularly meet and gather feedback on
the client schedules that were built to understand necessary
changes to improve future schedules. Compare purchased schedule
with the original avail to ensure delivery against client needs.
Utilize tools to ensure all necessary accounts meet Posting
requirements. Partner with Account Executives to review and
evaluate campaign effectiveness. Work closely with Pricing and
Inventory to ensure that all inventory is used effectively and
priced appropriately. Work cross functionally to create and
incorporate local packages into schedules. What We Are Looking For
1 years of experience in media sales a strong plus Knowledge of
cable television, digital products, and advanced advertising
products is a plus. Outstanding verbal, written, and interpersonal
communications with overarching skill to translate data,
information, and research into powerful points of view---ability to
craft and tell a compelling story. Previous experience supporting a
team of Sales, advertising, or marketing professionals is helpful
but not required. Previous experience in an Ad Agency, Media,
and/or Ad Sales team is highly preferred. Experience and strong
knowledge of research databases, tools and applications, including
(but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey,
eMarketer, and comScore are helpful. Familiarity with and
experience in digital marketing; understanding of online campaign
development, metrics, and optimization strategies. Needs to have
the ability to decipher between client needs, for example,
---branding--- campaigns VS ---call to action--- and the difference
between those schedules Familiar with writing rationales and/or
agency POVs (---point of views---) Clear knowledge of media terms
as well as media formulas & calculations. Experience estimating
ratings is helpful. Ability to back-up work and have good logic to
creating schedules A minimum of a Bachelor---s degree in Marketing,
Business or a related field is preferred. ASA300 312504-1
312504BR
Keywords: SPECTRUM, Corpus Christi , Marketing Planner, Advertising , Corpus Christi, Texas
Click
here to apply!
|