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Director of Marketing and Promotions

Company: PAR Management Group
Location: Corpus Christi
Posted on: January 13, 2022

Job Description:

  • Directs the public relations image of the Restaurants. Establishes and maintains relationships with media, industry influencers and key community and strategic partners. Acts as facility spokesperson and liaison with the general public.
  • Develops and implements an advertising and publicity campaign to create local, regional and national awareness of the Restaurants.
  • Creates and supervises complete marketing plans for events, to include all available services: group sales, public relations, media planning & buying, social media, promotional development, creating partnerships, nonprofit opportunities, etc.
  • Operates the department with a conscious commitment to maximum exposure for the restaurants and their events, through the most effective and efficient means possible.
  • Develops marketing materials and procedures to have the department function effectively as an inhouse advertising agency. Consults with outside agencies when needed.
  • Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and local industry organizations, corporate promotional contacts and event reservation campaigns.
  • Monitor online and offline ad campaigns (on radio, TV, websites, magazines, billboards and more)
  • Offer and explore expert advice to develop innovative advertising, public relations, social media while creating new avenues of revenue(s) for the restaurants.
  • Remains current on national trends in the industry & local market changes to best serve the restaurants.
  • Participate in the development of branding and corporate identity initiatives.
  • Develops, maintains, and provides analytics for the restaurant's websites, email marketing programs & all media exposure i.e., Facebook, Messenger, etc.
  • Directly supervises Marketing and Public Relations staff, as needed.
  • Oversees Crisis Management issues & concerns, consulting solutions with the Director of Operations and Ownership
  • Acts as Director on Duty as needed for events.
  • Oversee the development & inventory of all marketing items i.e, shirts, hats, donation baskets, etc.
  • Performs other duties as assigned by the Director of Operations.

Keywords: PAR Management Group, Corpus Christi , Director of Marketing and Promotions, Advertising , Corpus Christi, Texas

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